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Wolff at the door of Asia-Pacific for Sigfox

Steve Rogerson
April 1, 2016
Former Oberthur executive Roswell Wolff is to lead Sigfox’s push into the Asia-Pacific region. Based in the company’s regional headquarters in Singapore, Wolff will lead the company’s Asia-Pacific expansion and the deployment of the Sigfox global network across the whole Asia Pacific region within the next three years.
Wolff was president of Asia Pacific operations for Oberthur Technologies, focusing on the telecoms, finance and digital-identity segments. Prior to that, he was senior vice president of global accounts with Atos, while residing in Japan, Singapore and Malaysia. He previously worked in European business development for more than 12 years with Convergys and Verizon.
“From its launch, Sigfox has planned to build a dedicated internet of things network that covers the world with seamless, low-cost and energy-efficient connectivity,” said Xavier Drilhon, Sigfox deputy chief executive officer. “Asia Pacific is a major milestone on that path, and Roswell Wolff brings the experience, commitment and understanding of that market to rapidly bring the Sigfox network benefits to operators, suppliers and users in the region.”
Wolff is a seasoned international executive with more than 25 years of experience in the digital, communications and M2M, software and systems-integration markets. He has driven growth and profitability, as well as led strategy creation and implementation and development of several businesses in those spaces in Europe and Asia Pacific.
“IDC has identified Asia Pacific as the frontline for the internet of things, and Sigfox’s dedicated IoT network, with rapid rollout and international connectivity, will accelerate use of the IoT in that region,” Wolff said. “Billions of security, asset tracking, smart-city and utility-service devices will require regional connections and links to a global network, and Sigfox is the only company delivering this critical connectivity and IoT capability on a worldwide basis.”
As part of his role, Wolff will focus on growing the company’s IoT ecosystem, which benefits all members of the value chain, from developers to end-users. He will also manage all sales channels.
Wolff holds a bachelor of arts degree in international business and Russian studies from the University of Pennsylvania.