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Trend Micro puts up $100m to help IoT start-ups

Steve Rogerson
July 6, 2017
Trend Micro is offering $100m to help IoT start-ups. The Japanese cyber-security company has launched a corporate venture fund to explore emerging technology markets.
With an initial investment of $100m, this venture fund will allow Trend Micro to nurture a portfolio of start-ups that are developing ideas and living at the epicentre of hyper growth markets, such as the IoT.
“Trend Micro’s vision has always been to make the world safe for exchanging digital information,” said Eva Chen, founder and chief executive officer for Trend Micro. “The explosion of devices is transforming how the world works, thinks and acts. It is clear that the ecosystem is still evolving and there is work to do to ensure organisations and individuals can operate and live safely in this new reality.”
Trend Micro’s venture will offer companies financial backing and access to its global threat intelligence, strategic alliances and channel of more than 28,000 partners.
In return, working with these investments will uncover insights into emerging ecosystem opportunities, disruptive business models, market gaps and skillset shortages. These learnings will influence Trend Micro’s cyber-security planning across the company.
“We have a 29-year history of successfully anticipating technology trends to secure all types of environments,” said Chen. “The first mega wave we caught was the growth of the PC marketplace; we committed early on to endpoint protection and remain a leader in Gartner’s Magic Quadrant for endpoint protection platforms today. The second mega wave was all about the cloud; we made a bet early on to securing the cloud and so far we have secured over two billion workload hours on Amazon Web Services alone. Now, we believe the next wave has arrived with the IoT; our fund will help us harness this opportunity.”
With a strong financial position and 72 quarters of consecutive profitability, Trend Micro is well positioned to invest funds to do research and make advancements consistent with its corporate strategy. The formation of this venture arm allows additional freedom to dive into new areas without disrupting core business resources.