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Starhome M2M portfolio provides device-level differentiation

Steve Rogerson
October 14, 2015
Zurich-based Starhome Mac has launched an M2M and IoT portfolio to provide operators, system integrators and service providers with ways to globalise the IoT and differentiate service levels on an individual device level basis.
“M2M and IoT are completely changing the mobile industry,” said Itai Margalit, CEO at Starhome Mach “The demands of global manufacturing and mobility dictate that M2M devices need to connect anywhere in the world, but each one with its own specific requirements. With up to 50 billion devices forecast by 2020, the industry must adopt new methods to individualise the global internet of things. Starhome Mach has developed the solutions operators need to compete on this global stage while differentiating their services at the device level to increase desirability and optimise margins.”
IoT and M2M visibility and control are key requirements that many operators are lacking today. Starhome Mach empowers operators to identify inbound devices and take appropriate action. This ranges from offering the host differentiated service for the device to steering the device away from its network if it is poorly configured or has no commercial value.
At the heart of any IoT and M2M portfolio is enablement, managing bulk SIM activation, lifecycle management and enterprise billing. Starhome Mach provides further differentiation of services with multiple coverage and technology choices. For example, providers can decide upon SIM localisation or optimised roaming routes depending on the enterprise cost profile and quality requirements.
The IoT and M2M can also place enormous risks on networks. Poorly engineered devices consume signalling without generating operator revenue. Simultaneous restart situations can put the whole network at risk. Starhome Mach provides control mechanisms not only to limit risk but also to increase margins for the operator and enhance the service provided to both machines and people, for example, prioritising heart monitors above electricity meters in high load situations.
“Operators must compete in the global IoT and M2M market by differentiating their solutions against existing players,” said Margalit. “Starhome Mach’s core expertise has been built over 20 years working with mobile network operators to solve the issues associated with worldwide mobile roaming. Our focus now is to provide operators with the tools to globalise their IoT and M2M services, allowing any device to connect where it needs with an optimised margin for the operator.”
The company has offices in Switzerland, Luxembourg and India and support locations worldwide.