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Sisense adapts Amazon Echo for virtual analytics

William Payne
July 14, 2016

Business Intelligence firm Sisense has launched the first in a range of devices that it says will bridge the world of data, devices and human perceptions. Instead of gleaning data intelligence from computer screens, Sisense's Business Intelligence Virtually Everywhere programme aims to turn the home and work environment into a backdrop for data insights. The first two devices that support this aim are a Sisense-enabled Amazon Echo and a Sisense-enabled IoT lightbulb.

According to Sisense, these innovations take BI beyond the 2D screen and "enable a more intuitive and emotional connection to data insights using all senses, resulting in increased engagement and adoption".

Sisense says that early customers such as Act-On Software, Skullcandy and CTSI-Global are already seeing positive tangible impact from the new capabilities with the Sisense BI Virtually Everywhere programme.

“Business Intelligence is a natural home for IoT innovation as companies work to capture more machine-generated data and transform it into actionable insight,” said Michael Lock, VP and Principal Analyst at Aberdeen. “Increasing accessibility to intuitive analytical capabilities will serve companies well as they look to empower more users and derive more immediate value from their data.”

“Sisense’s mission is to simplify business analytics for complex data. We are pushing this concept across the entire BI value chain and embedding analytics in the physical world,” said Amir Orad, CEO of Sisense. “Sisense is uniquely positioned to open a new path in accessing data insights with our In-ChipTM Technology. These innovations are creating a more intuitive, personal connection to data, removing traditional limitations posed by 2D screens, by giving business users the ability to have simple conversations about their data, and visual insights into business performance and KPIs. This simplicity is essential to translating machine insight into human action.”

Martin Butler, of Butler Analytics commented, “Most people don’t want to sit in front of a screen. They want something more binary. Sisense is redefining how people interact with data, giving them the data they want in its simplest form. The company is building a bridge between BI and the real world of devices.”

Sisense’s integration with Amazon’s Echo brings BI beyond the screen and into employees’ natural environments, using the power and simplicity of natural language. This is the first opportunity for AI to humanize data consumption, allowing business users to move beyond the confining two dimensions of screens and interact more naturally with their data by asking questions and hearing results in real time. The ease of conversation drives increased engagement with data and opens access to BI insights.

“After using the Sisense-enabled Echo for a few weeks, it has quickly become an exciting way to access BI insights,” says James Levine of Act-On Software, a marketing platform company. “We can engage the Echo in a simple conversation to keep a pulse on our business. When you break down the barriers to access and make the experience personal, engagement becomes much more frequent and BI insights much more tangible.”

The Sisense-enabled IoT lightbulb creates another new way to consume business insights. The ambient light is a subtle but ever-present representation of how business users are progressing toward a specific business metric. The emotional response triggered by the Sisense-enabled IoT lightbulb, as it changes color in response to changing business conditions and KPIs, has shown to increase user engagement, motivation and drive behavior.

“We have seen a 500% increase in user engagement as a result of the Sisense IoT bulb,” said Todd Winton, of CTSI-Global. “When rolling out a new software system, we tied the bulb to a threshold monitoring system logins across our employees. Below the threshold value, the bulb was red. Before utilizing the Sisense bulb, we were seeing just a few daily logins, but once we connected the bulb and put it in an open space that all the employees could see, system logins grew immediately. People did not like seeing red. This simple tool impacted our team to a greater extent than anyone expected.”