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Sigfox opens Dubai office to spearhead Middle East and Africa expansion

Steve Rogerson
October 15, 2015
 
Building on its growth in Europe and its network rollout in ten US metropolitan areas, Sigfox is targeting expansion in the Middle East and Africa (MEA) and is opening an office in Dubai to manage its network rollout in the region.
 
“Sigfox has always planned to build a dedicated internet of things network that covers the world and provides ubiquitous and seamless connectivity to billions of objects that will use the IoT,” said Xavier Drilhon, Sigfox deputy chief executive officer. “The Middle East and Africa region is a logical next step in that strategy, and our business-development work in those countries has built a strong foundation for our continued rapid global expansion.”
 
Based in Dubai, the company’s MEA operations are headed by mobile-telecoms industry veteran Thierry Siminger. He has more than 20 years of experience in MEA mobile, M2M and information technologies markets. He joins France-based Sigfox from Oberthur Technologies, a digital security company for the mobility space. Most recently, he was president of Oberthur’s Russia, Middle East and Africa unit, and managing director of telecoms for Europe, Middle East and Africa. Earlier in his career, he was managing director at Gemplus (now Gemalto) for the MEA region.
 
“There is very strong interest in implementing the benefits of the internet of things for applications such as security, asset tracking, smart cities and utility-service payments, and connecting MEA countries to a global network,” Siminger said. “Sigfox is the only company in the world that can do that with low-cost, low-energy-use connectivity.”
 
Currently operating or being deployed in the USA and ten European countries and registering over five million devices, Sigfox’s network is IoT-dedicated and commercially available. It is said to guarantee a high level of service and reliability. Corporate headquarters are in Labège, France, and the company has offices in Paris, Boston, Madrid, San Francisco and now Dubai.