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Seebo virtualised environment simplifies IoT development

Steve Rogerson
August 4, 2016

Israel software-as-a-service company Seebo has created a virtualised environment to simplify the methods through which manufacturers, developers and industry professionals create smart connected products.
Called the Simulator, it is part of its new IoT Creator, which is said to empower manufacturers and developers to reduce cost per unit and accelerate the introduction of smart products to the market.
The IoT environment is rigid, firm and complicated involving sensors and hardware components. Seebo says it eliminates this complexity, making the new physical parts introduced by the IoT virtual and simple to work with through hardware virtualisation technology. The virtualised environment eliminates the need to code against actual hardware and brings product and developer teams into the IoT fold empowering them to build smart products quickly and easily while reducing costs.
As a result, developers can build smart applications that can operate hardware, without acquiring new skills or tools.
"The IoT revolution is taking place right now, and many manufacturers are struggling to remain relevant in today's smart and connected world," said Lior Akavia, CEO of Seebo. "Building IoT products can be complicated, expensive and risky. It is a comprehensive task to coordinate the world of hardware, sensors, software, firmware, PCBA factories, mobile apps, cloud and security, while integrating them into a smart, connected product. Seebo bridges that gap for manufacturers by providing the resources, skills and tools to easily and seamlessly incorporate IoT technology thus helping them create or revitalise products and manufacturing processes for our connected world."
IoT Creator lets manufacturers ideate and explore smart features in the virtualised environment, giving them the ability to acquaint themselves with a variety of hardware components and their costs. A proprietary algorithm matches the right hardware combinations based on product concept, design and other technical specifications. The platform automatically configures the SDKs, Simulator, IoT development kit and testing application, allowing long, labour intensive and complex IoT planning and development tasks to become short, easy and flexible.
"There are thousands of developers who are struggling with IoT applications development given the complexity of sensor related coding," said Jeremy Padawar, co-president of Wicked Cool Toys. "Seebo has solved this complexity through its simulator, which provided our developers an incredibly agile one-stop shop environment. While producing our smart device with Seebo we experienced dramatic utility in both the speed to market, and the integrated iterative approach of design, development and testing."