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Ooredoo M2M service helps falcon hunting in Qatar

Steve Rogerson
March 1, 2016
Spotting a gap in Qatar’s sporting marketplace, Ooredoo has launched an M2M service that uses GSM and GPS technology on the Ooredoo Supernet to train and track animals and birds. 
The service, developed in collaboration with Qatar Tourism Company, helps hunters and falconers keep track of their animals.
Unlike existing tracking products, which involve a specific frequency that can restrict the owner to a maximum range of 150km, the MSQ powered by Ooredoo’s M2M service works via GSM and GPS technologies to locate accurately the position of falcons and other birds of prey, in real time, without range limitations. It can also be attached to camels, horses, dogs and other animals that roam or are used for hunting.
The device, which was first showcased at the International Falcon & Hunting Festival (Marmi) at Sealine, deploys a transmitter and a navigator PA. 
As well as tracking an animal’s location, MSQ can provide the current speed of the animal, distance from the owner, weather status, coordinates and battery status on the device, all features that can provide vital information in race conditions.
“Despite the strong tradition of hunting in Qatar, there were almost no products in the market that could be used for training a bird for competitions, and certainly not one designed specifically for this market,” said Yousuf Abdulla Al Kubaisi, COO of Ooredoo Qatar. “We’ve developed this unique all-in-one MSQ service to support the traditional sport of falconry in Qatar, and have ensured that it is affordable and accessible for every sportsperson.” 
Ooredoo’s M2M data bundles offer a flexible pricing plan, from 100Mbyte to 50Gbyte packages, that can be shared among as many SIM cards as needed.