African start-up launches IoT enabled smart booths
June 15, 2017
African start-up MBora this month launched its IoT and solar enabled smart booths to provide sales and operational capabilities for mobile operators, mobile money operators, banks and micro-insurers in Africa.
The early stage tech company has developed IoT and solar based technology to create connected sales and distribution outlets. With the smart booths, service providers have immediate access to advanced performance management data.
The performance and operational data streams can enable more efficient and effective agent and customer management for booth-based sales and distribution outlets.
IoT sensors detect customer footfall and queues along with customer agent performance and behaviour. Solar power provides lighting, security and device charging. Digital displays deliver direct promotions and third party advertising to customers, as well as agent education. Intelligent data streams facilitate visibility of individual and collective booth performance.
The booths can be deployed either as a complete system or as a retrofit to existing booths, transforming the basic booths that are widely deployed across Africa into IoT enabled, customer engagement hubs. Both the complete and retrofit systems also come with IoT enabled security that automates detection, deterrence, denial and response to unattended booths after hours.
“It’s been a highly challenging and rewarding journey but it’s incredibly exciting for our outstanding team to be an African business at the cutting edge of IoT for high performing customer interfaces,” said Adrian Raisbeck, MBora’s co-founder and CEO. “We’re passionate about supporting businesses that are sustainably developing African communities by enabling access to crucially important financial and micro-insurance services. We support our customers by improving visibility of their agent networks and optimising their distribution and customer experience. For our customers, this obviously translates into a direct impact on their customer retention and loyalty while improving their market share.”
MBora has also developed an equipped containerised hub, providing improved and more secure facilities for cash management. The hubs act as micro-branches able to offer more complicated products or services, as well as offering second line support to booth and kiosk networks out in the field.
MBora was founded by a team of technology, marketing and security experts with a history of delivering services across African and global markets. The company has achieved traction since its first pilot in Malawi in 2016 and is rolling out its smart booths in partnership with early adopters in the mobile money and banking domains.