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Mercedes-Benz, NVIDIA to develop AI car

William Payne
January 12, 2017

German car maker Mercedes-Benz and US high performance computing specialist NVIDIA have announced a partnership to bring a car to market powered by artificial intelligence (AI). The new AI powered car is expected to be on the market within a year.

The news was announced by NVIDIA chief executive Jen-Hsun Huang and Mercedes-Benz Vice President of Digital Vehicle and Mobility Sajjad Khan.

“Mercedes-Benz and NVIDIA share a common vision of the AI car. At this point it is clear AI will revolutionize the future of automobiles,” Jen-Hsun said.

The new car will be based on a type of artificial intelligence call deep neural network architectures, often abbreviated to 'deep learning'.

“This breakthrough called deep learning happened several years ago, and it has completely revolutionised computing from the way you speak to your phone now to the way you take photos and upload to the cloud and how it automatically tags and hosts it for you,” Jen-Hsun said.

The work is part of an ongoing collaboration focused on deep learning and artificial intelligence. The collaboration began three years ago. According to NVIDIA founder Jen-Hsun, “When our teams came together there was instant chemistry, and we share a common vision about how AI can change your driving experience, and make it more enjoyable.”

“At this point it is very clear that AI is going to be the future of computing. This is an endeavour that we started three years ago that we will put on the road next year – unbelievable,” Jen-Hsun said.

“I am very proud of saying that within 12 months we are rolling out a product with NVIDIA,” Khan added.

The two companies are working closely together on the project, and have teams working at each other's locations. “We have teams co-located with each other,” Khan said. “We have an office in Sunnyvale. Jen-Hsun has a team in Stuttgart.”