MasterCard aims to bring payments to any consumer gadget, accessory or wearable
November 12, 2015
MasterCard has launched a programme to bring payments to a wide range of consumer products and accessories in fashion, automotive, technology, and wearables, with the aim of allowing consumers to shop securely with whatever device or product is most convenient to them.
Celebrity fashion designer Adam Selman, car maker General Motors, wearable technology company Nymi, smart jewellery maker Ringly, and Bluetooth locator TrackR are among the consumer brands that are equipping their products with MasterCard payments through the programme.
The programme is an extension of the MasterCard Digital Enablement Service (MDES) and the Digital Enablement Express (Express) programme, and brings to fruition the vision that every device will be a commerce device. Through MDES and Express, any accessory, wearable or device can be payment-enabled and quickly scaled to millions of MasterCard accounts.
“As more and more ‘things’ become connected, consumers will have endless possibilities when it comes to how they pay, and will need all of their devices to work seamlessly together,” said Ed McLaughlin, Chief Emerging Payments Officer at MasterCard. “This program eliminates the boundaries of how we pay by delivering a secure digital payment experience to virtually anything – rings, fitness and smart bands, car key fobs, apparel, and whatever comes along next.”
As part of the programme, MasterCard has worked with NXP and Qualcomm to develop technology that makes it simple to enable secure payments on virtually any device or accessory.
Capital One was the first card issuer to join the programme and will utilise Express, enabling them to expand to a whole new category of devices.
The Capital One Wallet will authenticate the users to provide strong security for provisioning and managing tokens. It also includes enhanced real time transaction notifications identifying the device used in each transaction.
Other card issuers are also participating in MDES.
The launch of the program puts in place a standard for expanding secure contactless and embedded payment options globally. Products are planned to roll out in the US in 2016, with other markets following.
Commenting on the role payments technology could play in the fashion industry, designer Adam Selman commented “Technology is vital to the fashion industry, from textiles, printing techniques, and innovations in garments, it keeps fashion changing and evolving. Usually technology’s role in fashion is behind the scenes. What sets the MasterCard program apart is that it features the technology, while still remaining invisible, yet interactive and totally functional with the wearer. It’s exciting to be part of a project that is creating something new and fresh. At the end of the day, that’s what fashion is all about.”
NXP's VP of Payments, Jeff Miles commented “By integrating our loader service into MasterCard’s ecosystem, we’re providing OEMs with a simple method to quickly deploy secure payments in new mobile and wearable devices. Just as mobile payments have removed the traditional barriers in commerce for consumers, this partnership will remove barriers for OEMs, making it far easier to rapidly deploy new technologies with secure payment capabilities.”
Nymi founder and CTO Karl Martin said “MasterCard’s initiative is a natural fit with Nymi’s vision of seamless and secure user experiences. Commerce is no longer restricted to stores, whether they be brick and mortar or online. The Nymi Band offers a new interface for secure authentication that can be applied to a broad range of experiences, enabling commerce anytime, anywhere. The next generation of integrated experiences is about ease and delight, where security can simply be assumed.”
Qualcomm Technologies VP product management, Dr Cormac Conroy commented “The digital payments space is in the midst of a dramatic transition in the industry. We are delighted to be working with MasterCard to accelerate this transition across mobile, automotive, and IoE platforms and bring end-to-end connectivity for issuers, retailers, and service providers. We are collaborating to bring MasterCard Tokens across a range of smart wearable devices based on Qualcomm Snapdragon chipsets and technologies.”