IMC announces Telit CMO Alexander Bufalino as new chair
December 22, 2015
The IoT M2M Council (IMC) – a trade association promoting business development in IoT and M2M communications – has selected Alexander Bufalino, CMO of Telit, as its new chairman. Bufalino assumes his leadership role in the IMC just as it crosses the milestone of 15,000 members, making it the largest and fastest-growing trade group in the field.
"The IMC has reached critical mass in terms of its size, and all of our adopter members are qualified as OEMs, enterprise users, and apps developers," said Bufalino. “In 2016, we'll be turning our attention to providing them with opportunities to interact with each other and learn more about successful IoT business models as we learn more about them.
To this end, the IMC has just begun producing webinars for its members on hot-button topics such as systems integration, security and new low-power technologies, in addition to providing case studies, newsletters and other content.
Bufalino was chosen, in part, for his more than 15 years of experience in marketing for embedded systems, including stints at Siemens and EnOcean previous to his ten years at Telit. He has been a driving force behind Telit's position as a top-three provider of IoT modules and services.
"Alex is an industry visionary, and we look forward to working with him to take the IMC to the next level, in terms of the value the organisation provides," said IMC executive director Keith Kreisher.
IMC membership comes from across vertical-market sectors such as automotive, energy, healthcare and logistics, and the group averages close to 300 new members weekly.
"The adopter communities that we've built are a unique asset, and now we're really at a turning point," said Bufalino. "The IMC has had to focus on internal issues and building its membership, but now we will turn our focus to education, thought leadership and advocacy."
The IMC (formerly the International M2M Council) is a London-based, non-commercial enterprise with the mission to increase deployments of M2M technology by proving the business case for the IoT. Companies on the IMC board of governors include Aeris, AT&T, Deutsche Telekom, Digi International, Inmarsat, Intel, Kore, Nighthawk Controls, Numerex, Orbcomm, Telecom Italia, Telit, Verizon, Wipro and Wyless.