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Imagination and Elvees collaborate on next-generation video analytics

Steve Rogerson
June 3, 2015
Russian firm Elvees and UK-based Imagination Technologies are working together to enable next-generation IoT services using video analytics, the processing and understanding of video streams.
Video analytics can be used in applications such as smart cities that need IP cameras with real-time monitoring. In the retail field, the technology can be used for augmented reality and next-generation security with safety everywhere.
The technology is also key for the trend towards autonomous vehicles and other advanced driver assistance systems (ADAS). There is a myriad of mobile device applications from augmented reality and visual search to simply better cameras.
Consumer multimedia, home entertainment and enterprise uses are where existing markets are evolving to embrace the potential of video analytics. In fact, it can be used in any IoT application where a camera is a key sensor. The majority of all content on the internet is video, creating a requirement for video analytics in the cloud.
To meet the demands of these markets, processing cores and SoCs must be designed to support video analytics features. Video analytics hardware and software complexity is increasing exponentially, requiring thousands of billions of operations per second, with more and more functionality, integrated using the latest silicon processes.
The collaboration between Elvees and Imagination is based on an understanding and belief that with the emergence of widespread video analytics, it is becoming impossible for companies to do everything themselves, and that application and domain knowledge are essential.
The partnership aims to enable the companies to drive innovation in the video analytics market with more rapid deployment of key technologies and products. They are working together to combine and leverage each other’s skills.
Imagination has scalable IP, enabling users to create differentiated SoCs with low risk and fast time to market. The Elvees semantic video processing platform combines video analytics algorithms and software libraries in a customisable IP platform.
The companies are collaborating on several next-generation SoCs for video analytics based on 28nm process technology, including for 4K (ultra HD) cloud servers. Elvees will use these to target 4K stereo cameras, home and nano servers, and data centre servers.
“We recognise the strength of Elvees’ know-how and leading technologies in what we see as a key and growing market, and where we feel the companies’ collaboration can make a significant impact,” said Tony King-Smith, Imagination’s EVP of marketing.
Elvees has licensed Imagination’s integrated Power VR vision IP platform that combines Power VR GPU, video and vision cores, saving power and bandwidth for camera applications, as well as 32 and 64bit multi-threaded Mips CPUs, with a 128bit SIMD engine, delivering acceleration for compute-intensive video analytics applications.
It has also licensed Ensigma connectivity processors (RPUs) that provide on-chip Wifi and Bluetooth to support future wireless multi-dimension video analytics cameras.
Within the Elvees SoCs, Imagination’s IP will be complemented by programmable IP cores that provide the foundation for such capabilities as 4K rate stereo streams for facial recognition, augmented reality and more.
“Imagination’s comprehensive portfolio across processing, multimedia and connectivity enables us to deliver our expertise and technologies in a complete, state-of-the-art and highly competitive solution,” said Yaroslav Petrichkovich, president of Elvees.