Ford says fully autonomous driving within four years
February 24, 2016
Ford chief executive Mark Fields has said that the company is tripling investment in engineering and development of driver assist technology to speed up the roll-out of semi-automated systems to make it easier to park and drive in heavy traffic. Speaking at the Mobile World Congress in Barcelona, Spain, Mr Fields said that the Ford company is committed to making autonomous vehicles available to millions of people, and predicted that fully autonomous driving will be possible within four years.
The company has also announced the European launch of its SYNC 3 connectivity technology and the expansion of Ford Smart Mobility – the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, customer experience, and data and analytics.
Mr Fields also announced the European launch of the company's new FordPass customer experience platform. FordPass partners will include BP, parking payment company Mobile City and Ford Carsharing.
“As we look to the future, it is clear we are on the cusp of a revolution in mobility – from car sharing to autonomous driving to the customer experience,” Fields said. “Technology and innovation provide us with the opportunity to address these trends and to make people’s lives better by changing the way the world moves.”
Ford is tripling its driver assist technology engineering investment with the aim of making it easier to drive in heavy traffic and park, while developing fully autonomous vehicles for the future. The significant increase in investment announced today will enable Ford to research and develop driver assist technology that transfer more driving tasks to the vehicle and provide more comfort and safety to the driver.
Ford is taking two distinct pathways toward vehicle automation. The company has a dedicated team developing driver assist technology that is focused on delivering increasing levels of automation.
Traffic Jam Assist helps the driver with steering, braking and acceleration in heavily congested traffic situations on motorways. Easily activated by pushing a button, the system helps keep the vehicle centred in the lane and brakes and accelerates to keep pace with the vehicle in front.
Fully Active Park Assist will help drivers by steering and controlling the transmission, throttle and brake to seamlessly pull into a parking spot at the touch of a button.
Further semi-autonomous technologies already introduced by Ford include Pre-Collision Assist with Pedestrian Detection, a camera- and radar-based system that detects vehicles and people in the road ahead; and Intelligent Speed Limiter, which could help prevent drivers from exceeding speed limits, and potentially from incurring costly speeding penalties.
“The use of semi-autonomous functions such as Traffic Jam Assist and Fully Active Park Assist make driving easier and more enjoyable for our customers,” said Ken Washington, vice president, Ford Research and Advanced Engineering.
Ford has a dedicated fully autonomous vehicle programme in Aachen, Germany, and in Palo Alto, California, and Dearborn, Michigan, in the U.S..
Ford is seeking to deliver autonomous capability that does not require driver input described by the SAE International as Level 4 of automation. At this level of capability, autonomous vehicles will likely be offered first in climates that support optimal sensor performance and in areas that have been mapped in high resolution 3D.
Ford is claiming to be the first car maker to test fully autonomous vehicles in winter weather, including snow, and recently announced plans to triple the company’s autonomous vehicle development fleet making it the largest of all car makers.
“We are committed to making autonomous vehicles available for millions of people,” Washington said. “Within well-defined areas and with favourable environmental conditions, we predict that fully autonomous driving will be possible within four years, and that autonomous vehicles will play a significant role in making travel safer, more enjoyable, and more accessible.”
FordPass features four elements. A Marketplace offering access to mobility services and partners; trusted and knowledgeable FordGuides who are always there to help members to resolve mobility challenges; Appreciation, where members are recognised for their loyalty; and FordHubs, where consumers can experience new innovations.*
Through FordPass owners will be able to manage their vehicle, including scheduling maintenance services.
As part of Ford Smart Mobility, the company is working to expand the range of car-sharing and parking services offered in European cities and towns.
In London, with its new GoPark pilot, Ford is building a predictive parking system – capable of directing drivers to streets where they’re most likely to find a space. A group of residents from the borough of Islington have volunteered to take part – with their cars being equipped with plug-in devices to give live data for traffic and parking conditions. The pilot includes both Ford and non-Ford vehicles.
Also in London, Ford’s on-demand GoDrive car-sharing pilot is now trialling on-street parking on certain streets. Since launching last year, the service has expanded to 25 hubs across the city, each with guaranteed parking, at locations that include London Waterloo railway station and London City Airport.
In Germany, bookings for Ford Carsharing, designed to serve small and medium sized cities, as well as large towns, were up by 76 per cent in 2015, with customers already driving more than 1 million kilometres in total during the year. The service is offered by Ford Germany and their dealers with 170 Ford Carsharing stations all over Germany.
The company is announcing new apps for the system that can be voice-activated using SYNC AppLink, and include enabling drivers to earn money by transporting packages. The MyBoxMan app enables drivers delivering a package for others to earn around €5-8 for a typical five kilometre journey.**