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Etisalat deploys tailored M2M and IoT service across Middle East

Steve Rogerson
July 24, 2015
Etisalat, the UAE-based telecoms provider, is offering what it claims is the Middle East’s first tailored M2M and IoT services. This is being rolled out in partnership with French digital security company Oberthur Technologies.
This is an extension of the collaboration announced earlier this month between Etisalat, Oberthur and ThingWork to launch the region's first IoT application development and device management platform.
The latest announcement will also cover parts of Asia and Africa. Relying on Oberthur’s M-Sense system, Etisalat affiliates will extend their M2M and IoT service offering beyond just connectivity, enabling their enterprise customers to benefit fully from the growing M2M and IoT market.
“Oberthur has been a long-term partner for Etisalat, already supplying our affiliates with both SIM cards and secure mission-critical network application systems,” said Khalifa Al Shamsi, chief digital services officer for the Etisalat Group. “Being committed to bringing the best-in-class IoT capabilities to the market, Etisalat has acknowledged Oberthur’s global high expertise in the field of M2M and IoT. That’s why we have chosen them as our strategic partner to provide and manage the application enablement platform for our affiliates. We look forward to working with the team at Oberthur to enable the many innovative services, which will rapidly bring tangible value to our enterprise customers.”
M-Sense consists of a set of horizontal capabilities for application enablement and device management. It allows the secure collection and management of various data from any M2M device over any network and their control in real time. It will enable Etisalat operators to accelerate the availability of integrated value-added vertical applications, whether they are for smart cities, universities or enterprises operating in the transport, oil, energy or real estate sectors.
“With M-Sense, Oberthur not only provides a state-of-the art technology piece that meets all of the criteria but also the required services to be successful on the IoT market including business consulting and access to local and global IoT players,”said Arnaud de La Chapelle, RMEA president at Oberthur. “This end-to-end tailored offer has been designed to help Etisalat successfully take a step forward within the M2M and IoT value chain and maintain its position as an innovation-leading company. We are truly excited by this venture and ready to accompany Etisalat for this large-scale strategic project.”
As part of this partnership, Oberthur will deliver services to Etisalat affiliates, including local support on the definition of their go-to-market strategy, marketing mix and partnerships. Etisalat operators and their local ecosystem partners will be able to leverage the platform’s ready-made components and use existing application frameworks – including sensor data visualisation and reporting, business rules and off-the-shelf applications – or easily build new ones to serve each local market requirement.
“IoT is about connecting billions of objects, but more importantly it also requires the creation of numerous IoT solutions and services that will help monetise the value associated with this connectivity,” said La Chapelle. “It is essential for an IoT application platform to act as an innovation accelerator for developers, while also enabling seamless integration to enterprises’ existing business applications, including big data and analytics.”