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Deutsche Telekom plans pick-and-mix approach to pan-European network

Steve Rogerson
August 11, 2016
Deutsche Telekom is aiming for a pan-European production model and a suitable infrastructure as it plans to open its first production site in Budapest, Hungary.
This it says will become one of the cornerstones for its pan-European network.
Two more production sites are to come online during 2017 in Poland and Greece and will – together with the one in Hungary – form the backend of Deutsche Telekom’s future infrastructure in Europe. The production site in Hungary will be fully operational and ready to run the first services for all European subsidiaries by the end of 2016.
Within the pan-European network, individual services such as SMS, voicemail or email will be provided for all countries in the form of product building-block modules. Each country can put these building blocks together in ways that result in offerings that address the demands of the local markets.
Furthermore, this structure will enable Deutsche Telekom to offer newly developed services throughout Europe within just a few days. In short, each country can take a pick-and-choose approach when putting its portfolio together.
By setting up a pan-European network, Deutsche Telekom hopes that, besides keeping competitive in local markets, it will be able to leverage synergies throughout Europe on group level.
To manage the new infrastructure, Deutsche Telekom Pan-Net was founded in May 2015. Based in Bratislava, Slovakia, it will be the first point of contact regarding all overarching matters of Deutsche Telekom’s European subsidiaries with respect to the pan-European network.
The negotiations with IT and NT vendors for the whole group are also part of the work of Deutsche Telekom Pan-Net. The managing directors of the newly formed company are Kerstin Günther, former SVP for technology in Europe, and Sven Hischke, who is at the same time leading the pan-IP transformation programme at Deutsche Telekom.