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DMI acquires Lochbridge to enter connected car and IoT markets

Steve Rogerson
May 10, 2017
Digital Management (DMI) has acquired Detroit-based Lochbridge, an IoT company specialising in the automotive, healthcare, financial services and manufacturing sectors.
Through proven and award-winning deployments for some of the most ambitious adopters of connectivity, Lochbridge has enabled more than $1.5bin in new annual revenues for its clients. Together, the companies plan to help organisations across industries rethink how they use mobility and digital services to serve their end customers.
Lochbridge was a pioneer in developing and deploying connected car services, growing quickly within the automotive and manufacturing space. It has since brought its depth of experience and learning to additional industries such as financial services, public sector and healthcare.
Maryland-based DMI sees Lochbridge as a critical acquisition as it continues to partner with its clients to conceive and deliver a new breed of connected services. With the advent of the IoT, DMI aims to help clients expand the types of devices they rely on to engage customers, enable their employees, drive operational efficiencies and create new revenue opportunities.
"Organisations across industries are actively seeking new ways to engage their customers wherever, whenever and however they want and to monetise those interactions,” said Jay Sunny Bajaj, DMI founder and CEO. “DMI's acquisition of Lochbridge is a natural extension of our mission to help our customers win in a connected world. With our depth in mobility, commerce, analytics and modernising platforms for the connected world, we are well positioned to be the partner of choice for our customers on this journey."
Together, DMI and Lochbridge have helped some of world's top brands create new service offerings leveraging their connected vehicles and advanced analytics, including Tennant, Covenant Transport and five of the top automotive OEMs in the world.
"Lochbridge has focused on digital innovation and our ability to engineer a connected world,” said Romil Bahl, Lochbridge president and CEO. “Through connectivity, extraction and analytics, we create a sixth sense into businesses and products. This excites customers with new connected experiences and delivers new sources of revenue and cost savings. What excites me is that DMI and Lochbridge together represent the world's only mobility plus IoT plus digital services company, underpinned by best-in-class analytics."
Founded in 2002, DMI says it combines the skills and services necessary to deliver mobile enterprise services. It has expertise in mobile strategy, UX web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure device and app management.