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ASR licenses Ceva IP for NB-IoT range

Steve Rogerson
January 25, 2018
ASR Microelectronics of Shanghai has licensed multiple Ceva technologies for its upcoming system-on-chip (SoC) products for narrowband IoT (NB-IoT) edge devices.
ASR will incorporate a range of California-based Ceva’s IP into its wireless products to power cellular, Bluetooth and wifi connectivity and enable emerging applications in computer vision, voice and audio.
"We are delighted to announce that ASR chose to deploy multiple Ceva technologies in its SoCs,” said Gideon Wertheizer, CEO of Ceva. “It is a testimony to our value proposition as a one-stop IP house for vision, voice, cellular and connectivity technologies. We look forward to a long and successful relationship with ASR as they address the burgeoning smartphone and IoT markets."
ASR is a fabless semiconductor company dealing with 2G, 3G, 4G and other wireless technologies. The company’s products include thin modem, handset and IoT devices that power wireless and consumer electronics markets.
“Ceva provides a comprehensive portfolio of technologies for smart and connected devices, which perfectly meets our stringent requirements for cost-effective, low-power technologies,” said Vincent Tai, CEO of ASR. “As a key IP partner to ASR, Ceva contributes significant value to our products, enabling us to offer best-in-class modem, connectivity, vision and sound specifications for the smartphone and IoT markets.”
Founded in 2015, ASR is funded by corporation and investment institution in China, and headquartered in Shanghai, with R&D centers in Shanghai, Beijing, Chengdu, Dalian, Hefei, USA and Korea, and a technical support center in Shenzhen. Last year, ASR completed the acquisition of the Marvell MBU mobile business unit.
Ceva is a licensor of signal processing platforms and artificial intelligence processors. It partners semiconductor companies and OEMs worldwide to create power-efficient, intelligent and connected devices for a range of end markets, including mobile, consumer, automotive, industrial and IoT.