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RushUp points Arrow at Emea market

Steve Rogerson
December 7, 2017

Arrow Electronics has signed an agreement with Italian company RushUp to distribute its IoT product accelerators throughout Europe, the Middle East and Africa. The accelerators enable small-to-medium size enterprises, developers and makers to get their product from idea to prototype and then straight into production using the same proven, underlying hardware and firmware.
This helps to overcome many of the time, qualification and cost barriers faced by companies who are targeting high-mix and low-volume applications and cannot justify the expense of one-off industrialisation and validation for each product variant.
The RushUp portfolio consists of the Kitra and Jam product families, which use semiconductor technology from Samsung and ST Microelectronics, respectively.
There are three Kitra products based on Samsung’s Artik IoT platform. These can form the basis of a wide variety of end nodes and gateways, offering a choice of Arm Cortex processors; wired and wireless interfaces including wifi, Zigbee, LoRa, Sigfox and Bluetooth; mems sensors in an all-in-one small form factor; and supporting operating system and cloud interface software.
The Jam family of boards includes Cloud-Jam and Cloud-Jam L4, which are the production-grade versions of the STM32 Nucleo function packs made up of STM32 Nucleo boards, sensors shield, NFC shield and wifi shield. Jan boards are plug-and-play with the Nucleo development and expansion board system, which means users that have built a prototype with the STM32 ODE system can easily go to market with the product accelerator.
“Arrow’s extensive relationships with SMEs and the maker community make it perfect for RushUp,” said Christian Raineri, founder and CEO of RushUp. “We look forward to working closely together.”
Arrow Electronics serves as a supply channel partner for more than 125,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 465 locations serving over 90 countries.
“We welcome RushUp into the Arrow supplier family,” said Amir Sherman, ‎director of engineering for Emea at Arrow Electronics. “RushUp product accelerators provide the boost that many developers and entrepreneurs need to get their ideas into full production quickly based on tried and tested underlying hardware and software.”