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Arrow and Indiegogo certification plan to help IoT entrepreneurs

Steve Rogerson
September 1, 2016



Arrow Electronics is using the Indiegogo crowdfunding platform to help accelerate the pace of innovation for technology and IoT entrepreneurs.
 
The Colorado-based technology company has launched a crowdfund-to-production service in which entrepreneurs can apply for Arrow certification on the Indiegogo platform. Arrow engineers will then analyse the design and manufacturability of each application.
 
Projects deemed “ready for manufacturing” will be denoted with official “Arrow Certified” badges on their Indiegogo campaign site to let potential backers know the project is ready for production. 
 
“Arrow is leading IoT design and production for many of the world’s largest companies,” said Arrow chief digital officer Matt Anderson. “We are broadening these capabilities to support the rising wave of innovation coming from crowdfunding. The comprehensive design, manufacturing and go-to-market support that Arrow will provide Indiegogo campaigns will help IoT and technology innovators succeed in even greater numbers, making Indiegogo the only game in town when it comes to launching an IoT or technology idea.”     
 
Arrow Certified campaigns on Indiegogo will lock-in up to $50,000 in benefits that help entrepreneurs succeed in prototyping and manufacturing their innovative products, which include some or all of the following:
 

  • Direct, online access to the prototyping tools available through Arrow.com and the Silicon Expert database for technology component design;
  • Technical reviews of the raw materials, sub-assemblies, intermediate assemblies, sub-components, parts and the quantities of each needed to manufacture a product;
  • Professional design-for-manufacturing product reviews and certification;
  • Up to $1000 in materials for prototype development;
  • Free access to the Arrow Testdrive programme to try out innovations from semiconductor manufacturers with no up-front investment;
  • Customised marketing and promotional support on Arrow.com and through Arrow’s technology-focused media network; and
  • Ten per cent off and free shipping on millions of products available through Arrow.com that will help accelerate prototyping and bring innovations to market.
 
In addition, a handful of Arrow Certified campaigns that Arrow experts deem truly technologically exceptional will qualify as Arrow Innovator campaigns and receive additional support including:
 
  • Supply chain services and contract manufacturing support worth up to $500,000;
  • Up to $10,000 in materials for prototype development;
  • A dedicated local Arrow technical concierge available for on-call or on-site support;
  • Perk protection that guarantees campaign backers will get their money back if for some reason the product is never manufactured, providing current and future campaign backers with increased confidence; and
  • A fast-tracked review with Arrow’s in-house financing team to help fund the cost of getting production up and running.
 
Arrow and Indiegogo formalised an alliance in May after Indiegogo entrepreneurs had been increasingly turning to Arrow and Arrow.com to help transition ideas into successful commercial products. Arrow is now a key component of Indiegogo’s efforts to support the entire product lifecycle for entrepreneurs on the platform.
 
“This collaboration improves the experience for both entrepreneurs and backers on Indiegogo,” said Indiegogo CEO David Mandlebrot. “Supporting the entire lifecycle for technology entrepreneurs – from idea, to funding, to manufacturing and ultimately retail selling – is a priority for Indiegogo and this collaboration with Arrow allows us to build on those efforts in an incredibly impactful way. At the same time, this alliance will enable backers to have greater confidence that they will ultimately receive their perks.”
 
The certification programme is open to individuals 18 years and older and companies meeting certain residence and other restrictions. The programme will run until the end of 2017.
 
“This groundbreaking crowdfund-to-production programme will help so many tech entrepreneurs and start-ups accelerate their path to market and revenue,” said Halo Smart Labs CEO Ben Stagg. “Halo Smart Labs didn’t have access to a formal production programme like this when we were successfully crowdfunded on Indiegogo. However, we did have the good fortune of getting introduced to Arrow experts early on who helped us refine designs, source the right components, tackle first runs and scale to full production. Without the crowdfunding support we received on Indiegogo and without the go-to-market support we received from Arrow, we wouldn’t be preparing for the first Halo and Halo+ smart fire alarms to hit the shelves of major retailers this fall.”