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AMD targets IoT processing with Embedded World SoC launch

Steve Rogerson
March 1, 2016
AMD announced at last week’s Embedded World in Nuremberg its third generation embedded G series SoCs (systems on chip) and LX SoC for IoT processing applications. These are said to expand developers’ ability to scale x86 platforms.
The products start with the entry-level LX SoC, which is pin compatible to the previous generation G series SoC devices. Also announced were two higher performing SoCs, codenamed Prairie Falcon and Brown Falcon, which introduce for the first time pin compatibility for G series processors with the higher performance R series SoCs.
“The whole concept of the IoT is really taking hold,” said Scott Aylor (pictured), corporate vice president of California-based AMD. “Given the heritage and technology we have, we are not talking about the things that make up the IoT, but the processing and analytics to make the data from the devices worthwhile. We want to present the data in a rich way.”

The LX SoC uses the Jaguar CPU core with support for error correcting memory and Direct X 11.2, Open GL 4.3 and Open CL 1.2. Applications include retail PoS terminals, digital signage, arcade gaming and industrial control.
The higher performance SoCs are for thin clients, IP set-top boxes and TVs, casino gaming, industrial control and automation, digital signage, and communications networks.
“The latest AMD embedded G series SoC additions offer our customers a broad range of mainstream embedded solutions, including two that are in the same package as the higher-performance R series,” said Aylor. “The new SoCs further our commitment to provide embedded design engineers with an evolutionary path towards the highest levels of power efficient compute and graphics capabilities, and a strong value proposition for a broad range of embedded applications.”
The first third generation SoCs are available immediately with additional offerings planned in the first and second quarter of this year. The first LX products are expected to be available later this month.