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Apple and Google veterans unveil Afero IoT connectivity platform

Steve Rogerson
December 22, 2015
Mobile and hardware veterans from Google, Apple and Nest have unveiled Afero, a platform that is said to bring a higher level of connectivity and security to the IoT, both inside and outside the home.
Led by Joe Britt, formerly an engineering director at Google Android and co-founder of Danger (maker of the T-Mobile Sidekick smartphone that was acquired by Microsoft), the Afero team has spent nearly two years developing a platform that includes integrated hardware, software and cloud services for IoT connectivity and data analytics. The company has now launched to the public and announced its collaboration with Murata, Infocom and Bandai Namco Studios.
"We firmly believe that 2016 will be the year that begins to connect the world, not just the home," said Joe Britt, CEO of California-based Afero. "Bringing new intelligence to products and services that reach billions of people will change lives in ways we can't yet imagine. But it will take a sophisticated, comprehensive and secure platform to allow us to get to that point safely. That's what we created with Afero."
Afero is a secure, end-to-end IoT platform that unlocks smart capabilities for any product in virtually any industry. The platform incorporates a secure Bluetooth Smart module, scalable cloud services, mobile apps and a range of development tools. It reduces the complexity of IoT development and provides a secure connection between devices and the cloud, allowing companies and developers to deliver innovations to the burgeoning marketplace faster.
Security was a primary impetus behind the creation of Afero and is deeply woven throughout the platform's architecture. The team developed patent-pending authentication and encryption technologies to ensure that no data can be accessed maliciously from any device or gateway point on the platform.
It combines connectivity and security at the three key touch points for all connected devices: the product, through an embedded, secure radio module; the mobile phone, through app-level monitoring and control; and the cloud, through web APIs.
This complete platform accelerates the creation of connected devices by reducing the investment normally required for software development and testing, while ensuring security and scalability.
To date, some of the world's largest companies spanning various industries have chosen Afero to build cloud-connected products and services. Current partners include Bandai Namco Studios, one of the world's largest makers of toys and video games, and Infocom, a healthcare IT systems and operation management services company.
Additionally, Afero is working with Murata Manufacturing, which designs and makes electronic components for companies such as Samsung and Apple, to manufacture the Afero ASR-1 module, a secure Bluetooth Smart module.
The team has spent decades working at some of the world's most innovative places such as Apple, Google, Nest, Amazon, Netflix, Twitter and Microsoft. At Afero, they have joined forces to provide everyone, from individual developers to large corporations, the ability to leverage the IoT so their partners can focus on building products and services.