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Intel CES keynote shows power of data

Steve Rogerson
January 10, 2018

In his opening keynote to this week’s Consumer Electronics Show in Las Vegas, Intel CEO Brian Krzanich (pictured) highlighted how data are transforming the world around us and driving the next great wave of technology innovation, from autonomous driving to artificial intelligence (AI) to virtual reality (VR) and other forms of immersive media.
Krzanich treated the audience to an array of data-driven innovations. In autonomous driving, he unveiled Intel's first autonomous vehicle in its 100-car test fleet; disclosed that BMW, Nissan and Volkswagen were moving their Mobileye-based mapping design wins to actual deployments; and announced collaborations with SAIC Motor and NavInfo to extend crowd-sourced map building to China.
He also announced a partnership with Ferrari to use Intel's AI technologies to apply data from the racetrack to enhance the experience for fans and drivers. On immersive media, he introduced the Intel Studios and announced Paramount Pictures would be the first major Hollywood studio to explore this technology in tandem with Intel to see where this could lead for the next generation of visual storytelling.
"Data are going to introduce social and economic changes that we see perhaps once or twice in a century," Krzanich said. "We not only find data everywhere today, but they will be the creative force behind the innovations of the future. Data are going to redefine how we experience life – in our work, in our homes, how we travel, and how we enjoy sports and entertainment."
In autonomous driving, Krzanich announced that two million vehicles from BMW, Nissan and Volkswagen would use Mobileye REM road experience management technology to crowd-source data to build and update rapidly low-cost, scalable high-definition maps throughout this year.
For the China market, he disclosed two partnerships with automotive manufacturer SAIC Motor and digital mapping company NavInfo. In addition, SAIC will develop levels three, four and five cars in China based on Mobileye technology. A level four vehicle can drive itself almost exclusively without any human interaction, and a level five vehicle can drive itself without human interaction on any road.
Krzanich also disclosed details for the company's new automated driving platform, which combines automotive-grade Intel Atom processors with Mobileye EyeQ5 chips to deliver a platform with scalability and versatility for levels three to five autonomous driving.
Addressing artificial intelligence, Krzanich showed how companies were using Intel's technology to transform their businesses through AI. He announced Intel was partnering with Ferrari to bring the power of AI to the Ferrari Challenge North America series that will take place on six courses in the USA this year. The Ferrari Challenge broadcast will use the processing power of Intel Xeon Scalable processors and the Neon framework for deep learning not only to transcode, identify objects and events, and stream the experience to viewers online, but also to mine the resulting data for further insights for drivers and fans.
Looking to the future of computing, he noted Intel's promising research into neuromorphic computing, a new type of computing architecture that mimics the way brains observe, learn and understand. Intel's Loihi neuromorphic research prototype chip is now fully functioning and will be shared with research partners this year.
Krzanich also announced the next milestone in Intel's efforts to develop a quantum computing system. Intel shipped its first 49-qubit quantum computing test chip, known as Tangle Lake, to research partner QuTech. Quantum computing is the ultimate in parallel processing, and Krzanich said it had the potential to compute at a far greater speed than anything ever achieved before.
In addition to enabling AI and the autonomous future, Krzanich discussed how data could transform other everyday experiences, such as entertainment and media. He announced the debut of Intel Studios, a studio dedicated to the production of large-scale, volumetric content – using Intel True View technology – that could create new forms of visual storytelling with and without VR. Intel Studios features the claimed world's largest volumetric video stage and a post-production and control facility that can help companies create lifelike immersive media experiences. Paramount Pictures is the first major Hollywood studio to explore this technology in tandem with Intel.
In sports, Krzanich announced that Intel would enable the largest scale virtual reality event to date with the Olympic Winter Games PyeongChang 2018 using Intel True VR technology. Intel, together with the official rights holding broadcasters, will capture a record 30 Olympic events, with both live and video-on-demand content available.
This marks the first-ever live virtual reality broadcast of the Olympic Winter Games and will be available in the USA via a forthcoming NBC Sports VR app. Intel is also helping bring 5G to the Olympics Winter Games to enable other realistic, immersive and responsive sports and entertainment experiences with VR and 360-degree video.
Finally, Intel achieved a new Guinness World Records* title for the most UAVs airborne simultaneously from a single computer indoors when Krzanich presented an indoor light show performed by 100 Intel Shooting Star Mini drones. Intel also presented nightly drone light show performances at the iconic Fountains of Bellagio during the show. Audiences experienced a fleet of 250 Shooting Star drones lighting up the sky, integrated with the Fountains of Bellagio.

"If you are impressed by what you see at CES this week, stay tuned," Krzanich said. "We are still discovering new ways to apply the power of AI and data. These discoveries will impact nearly every sector of innovation, and Intel is at the forefront of this revolution, bringing to life the promise of data-driven experiences through autonomous driving, AI, 5G and VR. At Intel, we not only see a world of infinite possibilities where technology makes our lives easier, we see a future where technology makes the world a better place."